{"title":"Japanese Matcha \u0026 Hojicha","description":"\u003cp\u003e\u003cstrong\u003eJapanese matcha and hojicha powder for your everyday tea ritual.\u003c\/strong\u003e Meet two distinct Japanese green teas at Matcha \u0026amp; Pilates USA. \u003ca href=\"\/products\/matcha-bloom-japanese-matcha\"\u003eMatcha Bloom\u003c\/a\u003e is pure green matcha powder for traditional whisked tea or a homemade iced matcha latte. \u003ca href=\"\/products\/haze-hojicha-japanese-roasted-green-tea\"\u003eHaze Hojicha\u003c\/a\u003e is roasted green tea powder with warm, toasted flavor notes, delicious in tea or a milk-based hojicha latte. Learn more in our \u003ca href=\"\/blogs\/news\/what-is-hojicha-roasted-green-tea-powder\"\u003eguide to hojicha roasted tea\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhich tea should you choose?\u003c\/strong\u003e Choose matcha for a vibrant green cup, or hojicha when you prefer a roasty flavor profile. Both are sold as 50 g tea powders, not premixed sweetened lattes. For serving inspiration, explore our \u003ca href=\"\/blogs\/news\/how-to-make-an-iced-matcha-latte\"\u003eiced matcha latte recipe\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"matcha-bloom-japanese-matcha","title":"Matcha Bloom | Japanese Matcha · 50 g","description":"\u003cdiv lang=\"en-US\" class=\"mp-us-product-story\" style=\"max-width:640px\"\u003e\n\u003cp style=\"font-size:12px;letter-spacing:0.14em;text-transform:uppercase;color:#536c59;margin:0 0 10px;\"\u003e\u003cstrong\u003ePURE JAPANESE MATCHA · 50 G \/ 1.76 OZ\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-size:23px;line-height:1.27;letter-spacing:-0.02em;color:#25372c;margin:0 0 12px;\"\u003e\u003cstrong\u003eYour daily matcha ritual, beautifully simple.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#475148;margin:0 0 20px;\"\u003eFinely milled Japanese green tea powder with a vibrant green color. Whisk it with water or make your favorite iced matcha latte — every cup is yours to create.\u003c\/p\u003e\n\u003cdiv style=\"border:1px solid #e5e7df;background:#f5f7f0;border-radius:12px;padding:16px 18px;margin:18px 0 22px;\"\u003e\n\u003cp style=\"margin:0 0 8px;color:#344b38;font-size:12px;letter-spacing:0.12em;text-transform:uppercase;\"\u003e\u003cstrong\u003eTHE ESSENTIALS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.8;color:#344b38;\"\u003ePure Japanese matcha  ·  50 g tin  ·  Tea or latte\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"font-size:18px;color:#2f4032;margin:24px 0 8px;\"\u003eWhisk. Pour. Enjoy.\u003c\/h3\u003e\n\u003cp style=\"margin:0 0 19px;font-size:15px;line-height:1.65;\"\u003eSift a small serving into a cup, whisk with water until smooth, and enjoy as is. For a creamy iced matcha latte, pour the prepared matcha over your preferred milk and ice. Follow the final package directions for serving size.\u003c\/p\u003e\n\u003csection class=\"mp-product-seo\" aria-label=\"Product details\" style=\"margin:24px 0 18px\"\u003e\u003ch2 style=\"font-family:Georgia,'Times New Roman',serif;font-size:21px;line-height:1.3;color:#2f4032;margin:0 0 10px\"\u003ePure Japanese matcha powder for tea and iced lattes\u003c\/h2\u003e\n\u003cp style=\"margin:0;font-size:15px;line-height:1.7;color:#475148\"\u003eMatcha Bloom is a pure \u003cstrong\u003eJapanese matcha green tea powder\u003c\/strong\u003e, finely milled for whisking into water or preparing a homemade matcha latte. Unlike ready-made flavored latte mixes, this is straight matcha: add your preferred milk and sweetener separately. Explore our \u003ca href=\"\/blogs\/news\/how-to-make-an-iced-matcha-latte\"\u003eiced matcha latte recipe\u003c\/a\u003e, compare with \u003ca href=\"\/products\/haze-hojicha-japanese-roasted-green-tea\"\u003eJapanese roasted hojicha powder\u003c\/a\u003e, or browse the \u003ca href=\"\/collections\/japanese-matcha-hojicha\"\u003eJapanese tea collection\u003c\/a\u003e.\u003c\/p\u003e\u003c\/section\u003e\u003cdetails style=\"border-top:1px solid #e6e6df;padding:12px 0;\"\u003e\u003csummary style=\"font-size:15px;font-weight:600;color:#304334;cursor:pointer;\"\u003eWhat's inside\u003c\/summary\u003e\u003cp style=\"padding:5px 0 0;margin:8px 0 0;font-size:14px;line-height:1.65;\"\u003eMatcha green tea powder (\u003cem\u003eCamellia sinensis\u003c\/em\u003e). Net weight: \u003cstrong\u003e1.76 oz (50 g)\u003c\/strong\u003e. Milk, sweeteners and toppings shown in serving photos are not included.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails style=\"border-top:1px solid #e6e6df;padding:12px 0;\"\u003e\u003csummary style=\"font-size:15px;font-weight:600;color:#304334;cursor:pointer;\"\u003eCaffeine \u0026amp; storage\u003c\/summary\u003e\u003cp style=\"padding:5px 0 0;margin:8px 0 0;font-size:14px;line-height:1.65;\"\u003eMatcha naturally contains caffeine. Check the label for storage, serving and nutritional guidance; no product-specific caffeine amount is stated here.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails style=\"border-top:1px solid #e6e6df;padding:12px 0;\"\u003e\u003csummary style=\"font-size:15px;font-weight:600;color:#304334;cursor:pointer;\"\u003eMatcha latte inspiration\u003c\/summary\u003e\u003cp style=\"padding:5px 0 0;margin:8px 0 0;font-size:14px;line-height:1.65;\"\u003eExplore \u003ca href=\"\/blogs\/news\/how-to-make-an-iced-matcha-latte\"\u003eour iced matcha latte recipe\u003c\/a\u003e or meet \u003ca href=\"\/products\/haze-hojicha-japanese-roasted-green-tea\"\u003eHaze Hojicha\u003c\/a\u003e for a roasted tea alternative.\u003c\/p\u003e\u003c\/details\u003e\n\u003csection class=\"mp-us-search-guide\"\u003e\u003ch3 style=\"font-size:18px;color:#2f4032;margin:25px 0 9px;\"\u003eJapanese matcha powder for tea and lattes\u003c\/h3\u003e\n\u003cp style=\"font-size:14px;line-height:1.72;margin:0 0 13px;\"\u003eMatcha is finely ground Japanese green tea powder. Unlike a pre-sweetened latte mix, this pure matcha lets you choose the milk and sweetness yourself. Follow our \u003ca href=\"\/blogs\/news\/how-to-make-an-iced-matcha-latte\"\u003eiced matcha latte recipe\u003c\/a\u003e, or compare its green tea character with \u003ca href=\"\/products\/haze-hojicha-japanese-roasted-green-tea\"\u003eHaze Hojicha roasted tea powder\u003c\/a\u003e.\u003c\/p\u003e\u003c\/section\u003e\n\u003cp style=\"font-size:13px;color:#5f6a5d;margin:17px 0 3px;\"\u003eQuestions before ordering? \u003ca href=\"\/pages\/contact\"\u003eWe're here to help.\u003c\/a\u003e   \u003ca href=\"\/pages\/shipping-delivery\"\u003eU.S. shipping details\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha \u0026 Pilates","offers":[{"title":"Default Title","offer_id":55255918412119,"sku":"MPUS-MATCHA-50G","price":49.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1051\/3006\/6263\/files\/matcha-bloom-ceremonial-matcha-50g-front-white-background.jpg?v=1794475931"},{"product_id":"haze-hojicha-japanese-roasted-green-tea","title":"Haze Hojicha | Japanese Roasted Tea · 50 g","description":"\u003cdiv lang=\"en-US\" class=\"mp-us-product-story\" style=\"max-width:640px\"\u003e\n\u003cp style=\"font-size:12px;letter-spacing:0.14em;text-transform:uppercase;color:#536c59;margin:0 0 10px;\"\u003e\u003cstrong\u003eROASTED JAPANESE GREEN TEA · 50 G \/ 1.76 OZ\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-size:23px;line-height:1.27;letter-spacing:-0.02em;color:#25372c;margin:0 0 12px;\"\u003e\u003cstrong\u003eMeet the toasted side of green tea.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#475148;margin:0 0 20px;\"\u003eWarm, roasted and beautifully mellow. Haze Hojicha is Japanese roasted green tea powder with a distinctively toasty flavor — delicious as a simple tea or a creamy homemade latte.\u003c\/p\u003e\n\u003cdiv style=\"border:1px solid #e5e7df;background:#f5f7f0;border-radius:12px;padding:16px 18px;margin:18px 0 22px;\"\u003e\n\u003cp style=\"margin:0 0 8px;color:#344b38;font-size:12px;letter-spacing:0.12em;text-transform:uppercase;\"\u003e\u003cstrong\u003eTHE ESSENTIALS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.8;color:#344b38;\"\u003eJapanese roasted tea  ·  50 g tin  ·  Enjoy hot or iced\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"font-size:18px;color:#2f4032;margin:24px 0 8px;\"\u003eA toastier kind of tea ritual\u003c\/h3\u003e\n\u003cp style=\"margin:0 0 19px;font-size:15px;line-height:1.65;\"\u003eWhisk a serving of hojicha powder with water according to its label, then enjoy as tea or add your favorite milk for a hojicha latte. A beautiful change of pace from traditional matcha.\u003c\/p\u003e\n\u003csection class=\"mp-product-seo\" aria-label=\"Product details\" style=\"margin:24px 0 18px\"\u003e\u003ch2 style=\"font-family:Georgia,'Times New Roman',serif;font-size:21px;line-height:1.3;color:#2f4032;margin:0 0 10px\"\u003eWhat is Japanese hojicha powder?\u003c\/h2\u003e\n\u003cp style=\"margin:0;font-size:15px;line-height:1.7;color:#475148\"\u003e\u003cstrong\u003eHojicha\u003c\/strong\u003e is Japanese roasted green tea with a characteristic toasted taste. Haze Hojicha is the powdered form, made for whisking into water or preparing a \u003cstrong\u003ehojicha latte\u003c\/strong\u003e with your choice of milk. It is plain roasted green tea, not a sweetened instant latte mix. Prefer vibrant unroasted green tea? Try \u003ca href=\"\/products\/matcha-bloom-japanese-matcha\"\u003eMatcha Bloom Japanese matcha\u003c\/a\u003e or explore both teas in our \u003ca href=\"\/collections\/japanese-matcha-hojicha\"\u003eJapanese tea collection\u003c\/a\u003e, and read our \u003ca href=\"\/blogs\/news\/what-is-hojicha-roasted-green-tea-powder\"\u003eguide to hojicha\u003c\/a\u003e.\u003c\/p\u003e\u003c\/section\u003e\u003cdetails style=\"border-top:1px solid #e6e6df;padding:12px 0;\"\u003e\u003csummary style=\"font-size:15px;font-weight:600;color:#304334;cursor:pointer;\"\u003eWhat is hojicha?\u003c\/summary\u003e\u003cp style=\"padding:5px 0 0;margin:8px 0 0;font-size:14px;line-height:1.65;\"\u003eHojicha is Japanese green tea that is roasted for a warm, toasted flavor. Haze contains plain roasted green tea powder, not a complete sweetened latte mix. Net weight: \u003cstrong\u003e1.76 oz (50 g)\u003c\/strong\u003e.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails style=\"border-top:1px solid #e6e6df;padding:12px 0;\"\u003e\u003csummary style=\"font-size:15px;font-weight:600;color:#304334;cursor:pointer;\"\u003eIngredients \u0026amp; caffeine\u003c\/summary\u003e\u003cp style=\"padding:5px 0 0;margin:8px 0 0;font-size:14px;line-height:1.65;\"\u003eIngredient: roasted green tea powder (\u003cem\u003eCamellia sinensis\u003c\/em\u003e). Hojicha naturally contains caffeine. Please review the product label for serving, storage and nutrition information.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails style=\"border-top:1px solid #e6e6df;padding:12px 0;\"\u003e\u003csummary style=\"font-size:15px;font-weight:600;color:#304334;cursor:pointer;\"\u003eExplore the teas\u003c\/summary\u003e\u003cp style=\"padding:5px 0 0;margin:8px 0 0;font-size:14px;line-height:1.65;\"\u003ePrefer classic green matcha? Meet \u003ca href=\"\/products\/matcha-bloom-japanese-matcha\"\u003eMatcha Bloom\u003c\/a\u003e, our pure Japanese matcha powder.\u003c\/p\u003e\u003c\/details\u003e\n\u003csection class=\"mp-us-search-guide\"\u003e\u003ch3 style=\"font-size:18px;color:#2f4032;margin:25px 0 9px;\"\u003eHojicha vs. matcha: what's the difference?\u003c\/h3\u003e\n\u003cp style=\"font-size:14px;line-height:1.72;margin:0 0 13px;\"\u003eBoth are Japanese green teas, but hojicha is roasted to develop its characteristic toasted flavor. Haze Hojicha is a powder you can whisk with water or add to milk. Prefer a greener tea profile? Explore \u003ca href=\"\/products\/matcha-bloom-japanese-matcha\"\u003eMatcha Bloom Japanese matcha powder\u003c\/a\u003e or our \u003ca href=\"\/collections\/japanese-matcha-hojicha\"\u003eJapanese tea collection\u003c\/a\u003e.\u003c\/p\u003e\u003c\/section\u003e\n\u003cp style=\"font-size:13px;color:#5f6a5d;margin:17px 0 3px;\"\u003eQuestions before ordering? \u003ca href=\"\/pages\/contact\"\u003eWe're here to help.\u003c\/a\u003e   \u003ca href=\"\/pages\/shipping-delivery\"\u003eU.S. shipping details\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha \u0026 Pilates","offers":[{"title":"Default Title","offer_id":55255918477655,"sku":"MPUS-HAZE-50G","price":49.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1051\/3006\/6263\/files\/haze-hojicha-50g-front-white-background-corrected.jpg?v=1794478776"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1051\/3006\/6263\/collections\/matcha-bloom-50g-iced-matcha-latte-glass.jpg?v=1794494522","url":"https:\/\/matchapilatesusa.com\/collections\/japanese-matcha-hojicha.oembed","provider":"Matcha \u0026 Pilates USA","version":"1.0","type":"link"}